New York, NY — March 2026

Noona’s Ice Cream has announced it will be closing its East Village shop after serving creative ice cream flavors to New Yorkers for nearly a decade. Following the closure, total of 130 high-quality ice cream and dessert equipment from the shop will be sold in a nationwide online auction hosted by RestaurantEquipment.Bid, the largest online marketplace for pre-owned restaurant equipment, giving buyers across the country the chance to purchase professional equipment from the location.

“This is a great chance for small business owners to get started or grow without the high cost of new equipment,” said a spokesperson for TAGeX Brands. “With RestaurantEquipment.Bid, we make it easier to access the tools they need.”

Auction Details

• Auction Open: The auction opened for bidding on March 16, 2026
• Auction Close: Items will begin closing on a rolling basis on Wednesday, March 25th, 2026 at 10:00 AM (ET)
• Pick Up Date: Friday, March 27th, 2026 from 9:00 AM to 3:00 PM (ET). Note: Appointment must be made to facilitate pick up.
• View the Auction: https://bit.ly/REB1678

About Noona’s Ice Cream

Noona’s Ice Cream is a New York-based brand founded in 2016 by Hannah Bae. The company became known for its Asian-inspired ice cream flavors, including black sesame, taro, matcha, and toasted rice. The brand focuses on small-batch production and high-quality ingredients, with many flavors inspired by Asian-American food culture and experiences.

After nearly nine years in business and about a year and a half operating its East Village shop, the company announced it will close the storefront and continue exploring new ways to bring its products to customers in the future.

About RestaurantEquipment.Bid and TAGeX Brands

RestaurantEquipment.Bid is the largest and most dynamic marketplace for pre-owned restaurant equipment in the country. Powered by TAGeX Brands, a trusted name in the industry for over 38 years, the platform connects buyers to high-quality equipment from restaurants, chains, and food halls across the U.S. Notable projects include the closure and liquidation of several Red Lobster locations, reinforcing its role in supporting both sustainability and small business growth.

Media Contact:
Zach Sherman
Director of eCommerce Strategy
(585)469-0797
[email protected]