In-N-Out Wins Over Consumers
According to Nation's Restaurant News, In-N-Out Burger, the Southern California burger chain known for its cult following, earned high scores in nearly every consumer satisfaction category of this year’s Consumer Picks survey.
The 70-year-old brand perennially ranks high on various consumer surveys. In the Consumer Picks survey, In-N-Out scored especially high on brand loyalty, food quality and service.
The chain posted the top True Loyalty score, with 63 percent of respondents saying their visits are driven by a true desire to experience In-N-Out brand, as opposed to convenience.
Vice president of operations Denny Warnick said the chain’s formula for success is sticking to the same limited menu of fresh, never frozen, burgers and fries created by founders Harry and Esther Snyder in 1948.
The Snyders opened the first In-N-Out across the street from their house in Baldwin Park, Calif. The company is now run by their granddaughter, Lynsi Snyder